Amazon’s success story has two sides to it: happy customers and empowered sellers. This Campaign is about Japanese business leaders empowered by Amazon. In Japan, while Amazon has cemented a strong presencein urban centers, the big growth opportunity lies in the countryside, where the brand has to compete with local,long-established players for their share of brand love.
The campaign was shot in 7 different prefectures of Japan.
“THE IDEA WAS TO CAPTURE HOW AMAZON IS ENABLING NEW AND OLD BUSINESSES TO GROW WITHIN THEIR COMMUNITY” - Necki Tera